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Beringer Vineyards and the PGA TOUR announced an official marketing partnership that designates Beringer as the "Official Wine of the PGA TOUR, Champions Tour and Nationwide Tour" beginning in 2010. The renowned Napa Valley vineyard becomes the first wine brand to enter a marketing partnership with the TOUR.

As part of the partnership, Beringer will be offering unique tasting experiences at PGA TOUR tournaments during the 2010 season. There will also be in-store promotions throughout the country tied to Beringer wines, offering golf fans another way to enjoy a taste of Napa Valley.

"We're excited to partner with the PGA TOUR and offer golf fans throughout the country a taste of the Napa Valley with our wines," said Francesca Schuler, Beringer's Chief Marketing Officer. "We believe that PGA TOUR fans and Beringer wines are a natural fit -- they both appreciate the pursuit of enjoyment and luxury in life."

The Beringer brand is an ideal complement to the PGA TOUR and the discerning demographic attending TOUR events across the country. As one of the most iconic wineries in the U.S., Beringer offers consumers quality and heritage at a variety of prices. Beringer will develop customized on-premise programs at tournaments and at select retail locations to showcase Beringer wines, building on the brand loyalty that TOUR fans consistently demonstrate.

"We are extremely pleased to partner with Beringer, which is widely recognized and highly respected for its outstanding wines," said Tom Wade, Chief Marketing Officer for the PGA TOUR. "We feel that this category is a great fit for the TOUR as it aligns extremely well with our fan base, and Beringer is an ideal partner for the TOUR."

The FBR Open in February 2010 has been targeted as the first event at which golf fans can savor the extraordinary range and quality of Beringer wines.

(Source: PGATour.com)