Amlin provides major boost for European Club Rugby 23/09/2009 |
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Amlin, the leading FTSE-listed specialist insurer, has entered into an initial three-year partnership with ERC to support the growth and development of elite European club rugby across Europe.
Under this deal, Amlin becomes a Premium Partner to the Heineken Cup and the new Title Partner of the European Challenge Cup.
ERC, organisers of European club rugby's two cross-border tournaments, are today (Tuesday, 22 September) delighted to welcome Amlin into their family of partners in a deal that will see the European Challenge Cup immediately rebranded across Europe and beyond as the Amlin Challenge Cup.
Amlin's wide ranging partnership with ERC, covering both flagship tournaments will further enhance the profile of the competitions and will coincide with the launch of the new Amlin Challenge Cup format.
Derek McGrath, ERC Chief Executive commented: "This is great news for European rugby. The new title sponsorship, together with the revised tournament format will give the Amlin Challenge Cup a major boost as we enter the new European season.
"Working in partnership with Amlin across Europe, ERC looks forward to greatly enhancing the profile and awareness of the tournament's exciting brand of European rugby throughout our expanding territories."
Amlin Chief Executive Charles Philipps said: "We are extremely proud to announce this partnership with ERC which supports our strategy for European growth over the coming years. As leaders in our respective fields, a partnership between Amlin and ERC is an excellent fit and we look forward to working collaboratively for the benefit of European rugby and to the enjoyment of our brokers and clients."
AMLIN CHALLENGE CUP 2010
The inaugural Amlin Challenge Cup will see the introduction of three of the Pool runner-ups from the Heineken Cup at the quarter-finals with the winner automatically qualifying for the 2010/11 Heineken Cup - and also earning an additional Heineken Cup spot for their country.
The European season will kick-off with Amlin Challenge Cup action on Thursday evening, 8 October with the clash of Worcester Warriors and Montpelllier live on Sky Sports and France 4, while Friday 9, October will see Castres Olympique welcome Toulon live on Eurosport France. A minimum of two games will be broadcast live from each of the 6 Pool weekends.
Twenty teams from England, France, Ireland, Italy, Spain and Romania - including former double Heineken Cup winners London Wasps - will contest the 2009/10 Amlin Challenge Cup in which a host of international stars will be on parade.
These include current French captain Lionel Nallet and international team-mate Sebastien Chabal with newcomers Racing-Metro 92; Springbok Johann van Niekerk at Toulon; Steve Borthwick and Justin Marshall at Saracens and Simon Shaw, Danny Cipriani and Phil Vickery at Wasps.
(Source: ercrugby.com)
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