Facebook signs £20m deal with Sport England 28/09/2009 |
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Sport England and Facebook have signed a partnership worth up to £20 million to help deliver a lasting Olympic legacy of more people playing sport.
It’s the first long-term partnership between Facebook and a government or public body in the U.K. and will use the social networking site’s influence to bring people together around sport and transform the way sports bodies reach out to the public in the run up to London 2012.
There will be a Facebook ‘Sport Hub’, which enables national governing bodies of sport (NGBs) to engage with over 20 million people who use Facebook in the UK, and which will provide tangible measurement of the number of participants reached through the ‘Sport Hub’.
(Source: marketingweek.co.uk)
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