Asian Tour sets up own TV team 14/10/2009 |
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The Asian Tour announced the establishment of its in-house television unit that will grant the Tour full control of its production and television distribution rights.
This follows recent announcements by the Asian Tour where it secured agreements with Sky Sports to air its live, highlights and magazines shows in the United Kingdom and Ireland from now until the end of 2012 and also with Viasat, the leading broadcaster for golf in Scandinavia.
Asian Tour Television, a subsidiary of the Asian Tour, will be headed by Eric Lynge, Senior Director, Commercial and TV while television veteran Mike Crowe will be responsible for the overall programming output and operations in his role as Executive Producer of Asian Tour Television.
Formerly from the European Tour productions, Crowe brings to the Tour over 20 years of television production experience, having produced and directed over 250 live productions.
“Taking ownership of our media content and distribution is key to raising the Asian Tour to the next level and I’m confident that Asian Tour Television will provide us with the right platform to achieve that,” said Lynge.
Asian Tour Television will provide the highest level of production values for all Asian Tour event sponsors and broadcast partners.
This newly-established unit will also secure the distribution of Asian Tour programming by managing the newly signed representation agreement with IMG Worldwide, the premier sports, entertainment and media company.
“Producing golf programs require a specialised team with a specialised skill set. We’ve put together a talented team of experienced and dedicated professionals and we are now ready to showcase to the international audience the strength and depth of professional golf in Asia,” said Crowe.
The Asian Tour, through its membership of the International Federation of PGA Tours, is the only recognised pan-Asian professional golf tour in Asia.
This unique feature positions the Asian Tour at the pinnacle of professional golf in Asia; providing its events with Official World Golf Ranking status.
(Source: Asian Tour)
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