Saatchi & Saatchi to develop European Tour brand 29/10/2009 |
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The European Tour announced that Saatchi & Saatchi London has been appointed to work on a range of projects designed to enhance The European Tour brand worldwide.
The agency, part of the global Saatchi & Saatchi network, will work closely with The European Tour to position it at the forefront of world golf, building on the success of the inaugural Race to Dubai which, at its conclusion next month, will have comprised 51 tournaments in 27 different destinations.
George O’Grady, Chief Executive of The European Tour, said: “We are delighted to be working with such a world renowned agency as Saatchi & Saatchi, one which we firmly believe will add an extra dimension to our brand globally.”
Robert Senior, Chief Executive Officer of the SSF Group, said: “Helping the European Tour promote its brand is a dream brief for us. It's full of innovation and ambition in equal measure.”
Since launching its new brand in November 2008, The European Tour has also worked with global agencies such as Futurebrand, Interbrand and Ogilvy.
(source: Europeantour.com)
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