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Following a search which attracted creative agencies from around the world, the Glasgow 2014 Commonwealth Games Organising Committee has appointed Marque Creative Ltd (Marque) to create the new Games brand identity.

Marque will work with the Organising Committee to develop the Games brand identity and the visual language that will promote Glasgow 2014 globally, as well as engage people across Glasgow, Scotland and beyond during the journey to Games time.

The process saw an initial 66 agencies expressing interest. This number was reduced to 6 to receive the full brief, following a rigorous selection panel process.

The selection panel was made up of Paul Stickley Head of Visual Communication at Glasgow School of Art, Shirley Webb, Olympic and Commonwealth Games athlete, Gordon Arthur, Director of Communications, Glasgow 2014, and John Donnelly, Director of Marketing and Sponsorship Glasgow 2014 (Chair of Panel).

The selection process was facilitated by Andy Crummey of The Observatory LTD.

The final pitches were received in early October 2009, following which it was the panel’s unanimous decision to appoint Marque.

John Donnelly, Director of Marketing and Sponsorship of Glasgow 2014 commented
”Marque have proven to be a first class agency throughout the entire pitch process. Their depth of insight and how this has been applied to the visual language that will surround the Games has been outstanding.”

“Marque really understand what we are trying to achieve, and they share our ambitions for creating an inspiring identity that will be flexible across a range of media and will be considered in the company of truly iconic Games identities in the fullness of time.”

“We at Glasgow 2014 are really looking forward to the launch in March 2010, when Marque’s work will be shared globally”.

Mark Noe, Managing Director of Marque, commented:

"From the launch of the process at Glasgow School of Art in June, we were inspired to work on creating a truly memorable brand identity for such a significant event. The ambitions and vision of the Organising Committee and their passion to create a truly iconic identity for the games engaged us and appealed to our own passions to create best in class solutions which are significant both culturally and commercially. We believe this is the most high profile branding project in Scotland for years and are honored and excited about being involved in such an exciting and high profile project."

Shirley Webb, Olympic and Commonwealth Games athlete, commented:

"We're pleased to have selected an agency that will give the Games a strong identity that all of the Commonwealth can relate to. I will be excited to see it around the city, bringing the reality and enormity of the Games alive."

Paul Stickley, Head of Visual Communication of Glasgow School of Art:

“The quality of work submitted challenged the identity of the mark within the historic conventions for Commonwealth Identities. It is brave enough to trust its’ understated simplicity, to reflect the pride and courage, energy and celebration of the Glasgow 2014 Commonwealth Games, for both the people and the athletes. Acknowledging its modernist past and youthful buoyancy representing our positive emergent future, Marque has indeed achieved a truly Iconic mark that reflects the intensions ambition and courage of all those involved. I believe when it hits the City in its many incarnations the dynamism will proudly reflect the city the Games and people.”

(Source: Glasgow 2014)