Pitch bags Marks & Spencer's F1 campaign 04/11/2009 |
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Marks & Spencer has appointed Pitch to create and manage a national promotional campaign as part of the leading retailer’s innovative partnership with the Vodafone McLaren Mercedes Formula 1 team.
The partnership comprises the creation of the 'Living the Dream' Collection, a Grand Prix-themed boyswear range, produced exclusively by M&S; which was launched in September. The dynamic kidswear range, which is available in M&S; stores throughout the country and at www.mclarenshop.com, has been inspired by the cutting-edge design and technology used by the Formula 1TM team and the personalised logos and identities of the team's two drivers, 2008 World Champion Lewis Hamilton and Finland’s Heikki Kovalainen.
As part of the agreement, M&S; has committed to donating a percentage of sales from the range to fund a unique national promotion, Living Your Dream, for children between the ages of 5 and 16 to win the chance for their dreams to be realized. As part of the promotion a dedicated website has been created at www.livingyourdream.com
Henry Chappell, Chief Executive of Pitch, said:
“The Living Your Dream promotional campaign is a central component of the partnership between Marks & Spencer and Vodafone McLaren Mercedes and we are delighted to be appointed by a brand of M&S;’ stature to create and fulfill this innovative promotional campaign.”
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