spacer
23 December 2010  
spacer
Sports Business Portal - Home
HOME|NEWS|REPORTS|DIRECTORY|SPORTS JOBS|TENDERS|CONFERENCES|SPECIAL CHRISTMAS OFFERS spacer
SPORTS BUSINESS | SPONSORSHIP | TV RIGHTS | VENUES | SPORTS TECHNOLOGY | ECONOMICS | SPORTS MARKETING | BIDDING | SPORTS EVENTS | NEWSLETTER >> spacer

Username
Password 
Register now
Lost Password?

spacer

News Menu

»All News
»Motorsport
 »F1 Business
 »Motorcycling
 »Nascar
»Agencies - Companies
»Bidding
»Media Rights
  »TV Rights
  »Mobile Rights
  »Internet Rights
»Sports Legacy
»Sports Economics
»Governing Bodies
»Sports Hospitality
»Anti-Doping
»Sports Recruitment
»Sports Security
»Sports Sponsorship
»Sports Betting
»Sports Business
»Sports Events
»Sports Law
»Sports Marketing
»Sports Venues
»Sports Technology
»Ticketing
»News by Location
spacer
spacer
spacer

News by Events

»Olympics
»Summer Olympic Games
  »London 2012
  »Rio 2016
  »2020 Olympics
»Winter Olympic Games
  »Vancouver 2010
  »Sochi 2014
  »2018 Winter Olympics
»FIFA World Cup
  »South Africa 2010
  »Brazil 2014
  »2018 FIFA World Cup
»EURO
  »EURO 2012
  »EURO 2016
»Rugby World Cup
  »New Zealand 2011
  »2015 Rugby World Cup
  »2019 Rugby World Cup
»Commonwealth Games
  »Delhi 2010
  »Glasgow 2014
»Asian Games
  »Guangzhou 2010
  »Incheon 2014
»Cricket World Cup
  »2011 Cricket World Cup
»Pan American Games
»Africa Cup of Nations
»America's Cup
»FIBA World C'ship
»All Sports Events
spacer
spacer
Chrysler puts motorsports program under review 
 05/11/2009
 
 
Chrysler has put its motorsports program, which includes NASCAR, under review as part of a restructuring announced on Wednesday, but does not plan to cut spending at this time.

"We're going to be more focused this time in NASCAR, we're going from two teams to one team," Dodge CEO Ralph Gilles said at the company's headquarters outside Detroit.

However, no cuts for the 2010 racing season are planned at this time, spokesman Dan Reid said. Chrysler cut its NASCAR-related spending this year by about a third by dropping some track sponsorships and reducing race-team expenses.

The latest planned cutbacks by Chrysler were part of a strategic plan outlined by Fiat CEO Sergio Marchionne, who also leads Chrysler, which filed for bankruptcy earlier this year.

NASCAR and most motorsports have been hurt this year as fans and corporate backers slashed spending amid the recession.

Chrysler, General Motors Co, Ford Motor Co and Toyota Motor Corp all reduced their spending on NASCAR, including in some cases ending track or race-team sponsorships. On Wednesday, Toyota withdrew from Formula One racing to save an estimated $300 million annually.

At NASCAR's peak, GM spent as much as $130 million on the sport, Ford less than $100 million and Chrysler less than that, estimated Peter DeLorenzo, publisher of website www.autoextremist.com. Chrysler spent around $50 million in 2008 and cut that to a range of $30 million to $35 million this year, he added.

In putting its motorsports program under review, Gilles said Chrysler thought it was "missing out on the grass-roots motorsports."

A focus on grass-roots means more of an emphasis on semi-professional and amateur racing where drivers race cars that can be purchased from a showroom as opposed to the custom-made cars used in NASCAR, Reid said.

Chrysler sponsored seven cars this year in the top Sprint Cup race series with Penske Racing and Richard Petty Motorsports. Next year, it will sponsor three Sprint cars and two cars in the lower-level Nationwide Series with Penske, Reid said. The Sprint deal runs through 2012, while the Nationwide one is a multiyear deal.

Chrysler also will remain the official automotive sponsor for two races at the track in Talladega, Alabama, Reid said. It also will continue to sponsor a National Hot Rod Association driver through its Mopar parts business.

(Source: Reuters)
Back
 
 

Advertisement

spacer

Popular Sections

»Sports Events
»Sports Business
»Sports Sponsorship
»Sports Marketing
»Sports Economics
»Media Rights
  »TV Rights
  »Mobile Rights
  »Internet Rights
»Sports Venues
»Bidding
»Sports Technology
»Sports Hospitality
»Sports Legacy
»Sports Security
»Sports Agencies
»Sports Law
»Sports Recruitment
»Ticketing
»Governing Bodies
»Football Business
»Rugby Business
»Cricket Business
»Motorsport Business
  »F1 Business
  »Motorcycling
  »Nascar industry
»Golf Business
»Tennis Business
»Sports Betting Industry
»Horse Racing Industry
»All News
Media Partners

 Home   |  Site Map  |  Sports Industry Providers & Suppliers   |  Sports Jobs  |  Links  |  Sports Industry Newsletter  |  Sports Industry Conferences 
 Sports Industry Tenders  |  Sports Industry News  |  Advertise With Us  |  About Us  |  Contact    
spacer © 2010 Sports City. All rights reserved. spacer