Panasonic seals Australian Open deal 09/11/2009 |
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Panasonic has agreed a three-year sponsorship deal with the Australian Open tennis championships.
The Japanese electronics giant will become the official TV, camera and air conditioning sponsor of the tournament and two build-up events in Sydney and Brisbane.
The Australian Open lost two major sponsors earlier this year when GE Money and Garnier both decided against renewing their deals due to the global economic crisis.
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