Visa launches new branded taxi campaign 09/11/2009 |
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Visa is rolling out a fleet of newly branded 2010 Fifa World Cup London taxis in Cape Town and Johannesburg ahead of next year’s tournament in South Africa.
The company, which is Fifa’s exclusive payments partner, will also be unveiling extensive branding at key international transit hubs in the country.
Created by TBWA Hunt Lascaris and implemented by vehicle branding specialist Graffiti, the ‘Go Fans’ campaign aims to showcase supporters’ passion for football.
Visa marketing manager Nadine Moulton said: “Whatever it is that fuels and enriches your soccer experience, your Visa card provides the access.”
This is the third creative executive since Visa began using the taxis 18 months ago.
Moulton adds: “The branded cabs really have proven to be an impactful advertising medium for the Visa brand. As moving billboards, they speak to an extensive audience of both local and international consumers and, with newly branded flip seats, we are now able to continue communicating with the customer once he or she is inside the vehicle.”
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