North and Central America Sports Business News |
Not too late for cricket in US – Young 13/04/2010
Mike Young, the American assistant coach of the Deccan Chargers, believes cricket can become “extremely successful” in his homeland if the current administration could “embrac...More>
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Kraft signs explosive sponsorship deal 12/04/2010
Kraft Foods has found a novel way of promoting its Cheddar Explosion macaroni cheese – by sponsoring the demolition of the Dallas Cowboys’ former home, Texas Stadium.
The c...More>
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US Soccer appoints Reyna to youth role 09/04/2010
United States Soccer has hired former national team captain Claudio Reyna as youth technical director.
Reyna played for Bayer Leverkusen and Wolfsburg in Germany, Rangers i...More>
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Senior USOC official to step down 08/04/2010
United States Olympic Committee (USOC) international relations chief Robert Fasulo will leave in August when the organisation’s southern California office moves to Colorado Sp...More>
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Nike renews surfing sponsorship 08/04/2010
Nike has extended its partnership with the US Open of Surfing, which takes place this year between July 31 and August 8 in California.
Nike brands Hurley, Converse and Nik...More>
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Woods: I can be “worthy investment” again 06/04/2010
Tiger Woods says he wants to prove to sponsors that he can once again be a “worthy investment”.
The world number one makes his return to competitive golf at the Masters thi...More>
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NFL boss sets ambitious revenue target 06/04/2010
NFL commissioner Roger Goodell has set a revenue target of $25bn by 2027.
To achieve his aim, the league would need to add an average of almost $1bn in new revenue every ye...More>
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NBA signs groundbreaking Bacardi deal 06/04/2010
The NBA has agreed a sponsorship deal with Bacardi, making it the first of the big four US sports to sign a spirits brand as a corporate patron.
The deal, which many expert...More>
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BBC worried over Masters rights 01/04/2010
The BBC is “almost resigned” to losing the rights to the US Masters golf after this year’s tournament, it has been claimed.
Barbara Slater, the BBC's new director of sport,...More>
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Man Utd in US tour talks 01/04/2010
Manchester United is reportedly in talks to play five exhibition games in the US before the 2010/11 Premier League season begins in August.
The Houston Chronicle reports t...More>
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NHL denies Coyotes relocation plan 01/04/2010
The National Hockey League (NHL) has denied reports that a deal is in place to move the Phoenix Coyotes to Winnipeg if a lease agreement cannot be secured at the team’s Jobing...More>
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