China’s sports industry is of great potential with expected market capacity being RMB 2 trillion. The year of 2009 saw the robust investment in Chinese sports industry by foreign enterprises, which lavished US$572.26 million covering 34 projects. Over the past 9 years, additional investment projects have increased by 127% in terms of number, while the total investment value has grown 12.5 times. Compare with the year of 2008, another 6 new projects were approved in 2009 with an increase of 21% year-on-year; while in terms of total foreign investment value, US$331.45 million is added, registering a 138% YoY rise.

To fuel the development of sports industry, the Proposals on Accelerating the Development of Sports Industry is scheduled to be unveiled in the short term. Leading enterprises in this field including Lining, China Sports Industry and Toread will turn a new page for their dynamic development in the wake of the favorable policy.

Sales Revenue of Lining Group, 2004-2009 (Unit: RMB in Millions)

According to the chart, the years between 2004 and 2009 witnessed a sustained growth in the performance of Li Ning Company Limited, with an average compound growth rate of 34.9%. After a string of acquisitions, Li Ning still boasts the best-selling brands, contributing to 92% of its total sales revenue. In 2009, the sales revenue of Li Ning registered an increase of 21% year-on-year, while its retail outlets increased by 16% to 7,249 in terms of number.

The report highlights the development of China’s sports industry, market evolutions, the latest advances in sports industry and key enterprises in this field. In addition, it also probes into the future development and market opportunities of sports industry in China.