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| Corporate Social Responsibility and Sports Sponsorship |
| Publisher: IMR Publications Limited |
| Sponsorship is increasingly being used to meet CSR objectives, but so far there is little expert guidance on best practice. This report explains how some of the world's leading exponents of CSR have linked to sport and offers practical advice for both sponsors and rights holders. |
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| China Sporting Goods Industry, 2009 |
| Publisher: ResearchInChina |
| This report focuses on Li Ning, Anta, Adidas, Nike and other 14 sporting goods companies. The report researches the status quo of China sporting goods industry in depth; analyzes the market segments of the industry, advertising and consumers. Besides, the report predicts the future development direction of sporting goods industry. |
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| Twenty20 Vision |
| Publisher: IMR Publications Limited |
| Analysis of cricket's business models, revenue streams. Most extensive commercial data on cricket published. Case studies show how clubs and sponsors can increase revenues. |
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| Sports Sponsorship & the Law |
| Publisher: IMR Publications Limited |
| Europe's top sports lawyers provide opinion on key issues including morality clauses, incentive structures, conflicting endorsement, ambush marketing, sponsor boycotts, contract termination and more... |
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| China Sports Industry Report, 2009 |
| Publisher: ResearchInChina |
| The report highlights the development of China’s sports industry, market evolutions, the latest advances in sports industry and key enterprises in this field. |
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| Driving Business Through Sport |
| Publisher: IMR Publications Limited |
| Three part European sponsorship report with sections on sports marketing data, research and activation. The most comprehensive resource for European sponsorship professionals. |
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