Driving Business Through Sport
PRICE
Individual Volumes: £245.00 each
Full Report: £650.00
Contact us to order your copy today!
T: +44 1733 201011
E: info@sports-city.org Publisher
IMR Publications Limited
Market
United kingdom / Europe
Sector
Sponsorship
Publishing Date
15 December 2009
Sport
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The three-part report, Driving Business Through Sport edition 2 is the most comprehensive report ever published on sponsorship in Europe. With 725 pages of data, analysis, practical advice and case studies, the report is essential reading for sponsors, rights holders and agencies. For anyone planning a sponsorship programme, the report provides both the data needed to make key decisions and practical guidelines on every aspect of research and marketing activation.
Driving Business Through Sport is available as three separate reports priced £245 each, or as a single collection for £650.
Part 1. European Sports Marketing Data
The most comprehensive presentation of sports marketing and sponsorship data ever released in Europe. For professionals seeking data or an understanding of the European sponsorship market, fan behaviour, the European sports TV landscape or sports popularity, this 442-page report with 506 charts and tables is the answer.
Part 2. Strategy & Research
Strategy & Research shows how to use research to drive a successful sponsorship strategy. The report examines pre-research, rights values, how rights holders present data, media evaluation, tracking and ROI measurement. Expert comment and case studies from across Europe have been used to explain best practice in this increasingly important component of sponsorship.
Part 3. Activation & Case Studies
The report analyses best practice in every aspect of sponsorship activation offering practical advice and case studies from Europe's best sponsors. It shows how new technology can be used to enhance traditional activation disciplines such as merchandising, public relations and sales promotion. It analyses the growth in digital activation techniques with clear examples of how to get dramatic results through viral campaigns.
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