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International Marketing Reports (IMR) is a sports marketing and digital television intelligence publisher.
Founded by Simon Rines in 2000, IMR is best known for publishing Europe’s best selling and most highly acclaimed sponsorship report, Driving Business Through Sport (editions 1 & 2) and for the International Journal of Sports Marketing & Sponsorship. The company also has several titles covering the digital TV industry.
IMR’s publications focus on providing comprehensive industry data, expert analysis and in-depth case studies. To view our approach to market intelligence, browse the free sample material offered for all of our reports. |
Reports by IMR Publications Limited
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Sports Sponsorship & the Law
Europe's top sports lawyers provide opinion on key issues including morality clauses, incentive structures, conflicting endorsement, ambush marketing, sponsor boycotts, contract termination and more...
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Driving Business Through Sport
Three part European sponsorship report with sections on sports marketing data, research and activation. The most comprehensive resource for European sponsorship professionals.
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Twenty20 Vision
Analysis of cricket's business models, revenue streams. Most extensive commercial data on cricket published. Case studies show how clubs and sponsors can increase revenues.
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Corporate Social Responsibility and Sports Sponsorship
Sponsorship is increasingly being used to meet CSR objectives, but so far there is little expert guidance on best practice. This report explains how some of the world's leading exponents of CSR have linked to sport and offers practical advice for both sponsors and rights holders.
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