Combined Stabilisation has agreed a one-year shirt sponsorship extension with Accrington Stanley.
It takes the soil specialist’s deal with the League Two club into a third ...More>
Three of Melbourne Storm’s sponsors have terminated their deals with the National Rugby League team after it was stripped of two titles for breaching the competition’s salary ...More>
British Airways has signed up as the official airline of England’s 2018 World Cup bid.
As part of the deal, a BA Airbus A319 with a black and white football on its nose wil...More>
Barcelona star Lionel Messi has signed an endorsement deal with Chinese car brand Chery Automobile.
The company will use the World Player of the Year to promote its luxury ...More>
Pirelli has emerged as a third potential supplier of Formula 1 tyres in 2011.
It has been confirmed that Michelin, favoured by the FOTA group, as well as Avon-Cooper – bel...More>
Vistaprint has agreed a sponsorship deal with USA Water Polo (USAWP).
As part of the deal, Vistaprint will supply USAWP with free products to allow the governing body to pr...More>
The Canadian Grand Prix may not have a title sponsor this year, organisers have confirmed.
After its absence in 2009, the race in Montreal will return to the Formula 1 cale...More>
Germany's Bundesliga has increased its lead over the English Premier League when it comes to shirt sponsorship revenue.
A report by sports consulting group StageUp, release...More>
Zavvi.com has signed a deal to become the official music and VIP partner of RugbyRocks.
The rugby and music festival hosts its first event in Richmond on June 12 and Zavvi ...More>
Clydesdale Bank has extended its title sponsorship of the Scottish Premier League until the end of the 2012/13 season.
The deal was unanimously approved at last week’s Gene...More>
KFC owner Yum! Brands has signed a naming rights deal with the new arena at the University of Louisville.
The $13.5m, 10-year agreement will see the venue renamed the KFC Y...More>
AFC Wimbledon has signed a three-year sponsorship deal with Paul Strank Roofing.
The Blue Square Premier club will rename the main terrace at its Kingsmeadow ground the Pau...More>
Japan’s World Cup bid has signed three new sponsors.
Fuji Television Network, Nikkei and Tokyo Broadcasting System Television are all supporting the 2018/2022 bid, bringing...More>
Husain Al-Musallam, the director general and technical director of the Olympic Council of Asia (OCA), believes the Asian Games can help build the profile of local brands aroun...More>
The England & Wales Cricket Board (ECB) and the Professional Cricketers’ Association (PCA) have agreed a three-year sponsorship deal with FTI Consulting for the ‘Most Valuable...More>
The Singapore 2010 Youth Olympics Games has signed up the PSB Academy as an official supporter.
The education and training institution will provide health and safety certif...More>
The European Tour’s partnership with BMW in Germany for the BMW International Open has been extended until 2014.
The 22nd BMW International Open at Golfclub Munich Eichenri...More>
