Queens Park Rangers have landed a £20m kit sponsorship deal with the Italian sportswear firm Lotto to add to their new wealth but Flavio Briatore insists the club will no...More>
Major League Baseball, boasting over $6 billion in annual sales, will again begin a new season in Asia, increasingly a source of earnings and talent.
Some 20 Japanese stars...More>
As sportswear makers jostle for attention at Beijing's Olympic Games this summer, one home-grown Chinese brand has a plan to get a leg up on big global names like Adidas that ...More>
In the old days of sports-arena advertising, a static sign was the standard.
Now advertisers have options, from having an electronic banner ad to bestowing the company nam...More>
Companies already committed to spending millions to advertise at the Beijing Olympics would find it hard to pull their ads if they felt the situation in Tibet was hurting thei...More>
The IAAF and Mondo announced that they have reached an agreement that will see Mondo continue as Official Supplier until 2019.
“I am particularly pleased to see that a comp...More>
Global mining giant BHP Billiton is not your average Olympic sponsor. It produces metal ore, not soft drinks, cameras, credit cards or sports shoes -- products typically assoc...More>
On Tuesday, Japan Airlines signed up as the newest sponsor for the Tokyo 2016 Olympic bid.
Masa Takaya, a spokesperson for the Tokyo 2016 bid told GamesBids.com "we are ver...More>
Suzuki Motor Corporation has announced that it will be sponsoring 170 of the 260 matches in the 2010 Fifa World Cup European qualifiers, which kick off in August 2008.
The ...More>
A contract was signed between Qatar Table Tennis Federation (QTTF) and Al Emadi Enterprises as official sponsors on the opening day of Erke Qatar Open 2008.
The contract w...More>
Longines and the International Archery Federation (FITA) agreed that the watchmaker will be the new official partner of the FITA Archery World Championships and FITA Archery W...More>
Pepsi will be the official beverage of the lucrative Indian Premier League (IPL) for five years and the deal with the soft drink giant has been struck at $12.5 million.
Wel...More>
