Gillette to sponsor NHL player 08/12/2010
Procter & Gamble has signed a multi-year sponsorship deal with ice hockey player Alexander Ovechkin for its Gillette brand.
Terms of the deal were not disclosed, but Ovechk...More>
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Seven new sponsors for PGA Tour 07/12/2010
The PGA Tour has picked up seven new title sponsors for 2011.
The US golf tour released its schedule for next year at the end of last week which revealed it had only lost o...More>
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Adecco returns as Davis Cup sponsor 06/12/2010
Adecco has signed up as an international sponsor of the Davis Cup and Fed Cup.
The recruitment company, which sponsored the Davis Cup between 2002 and 2007, becomes the off...More>
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Dhoni signs huge endorsement deal 06/12/2010
MS Dhoni, the India cricket captain, has signed a three-year deal worth about $ 5.7m to promote McDowell's soda, which is owned by the UB Group headed by Vijay Mallya.
"We...More>
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RBS agrees Scottish Rugby deal 06/12/2010
Scottish Rugby has announced RBS as its principal partner after signing a three-and-a-half-year deal with the bank.
The agreement, which begins with immediate effect and w...More>
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Surrey signs £3.5m Kia sponsorship 03/12/2010
Car manufacturer Kia has been named the lead sponsor of Surrey County Cricket Club and The Oval cricket ground.
The company, which has signed a five-year deal, will have fu...More>
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EA issues Woods warning 02/12/2010
Electronic Arts has suggested that Tiger Woods’ form must improve if his sponsorship deal with the games publisher is to continue in the long term.
Woods lost a number of l...More>
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Pyeongchang signs new sponsor 01/12/2010
Pyeongchang 2018 has signed a sponsorship deal with the Lotte Group, one of the biggest confectionary manufacturers in Asia.
The company, which has a portfolio of more than...More>
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Hugo Boss extends golf deal 01/12/2010
Hugo Boss, the official clothing sponsor of the BMW PGA Championship, has renewed its deal for a further three years.
The relationship between Hugo Boss and the European T...More>
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SEAT signs Fulham deal 01/12/2010
Fulham Football Club has appointed SEAT as its official car supplier.
The two-year deal will see SEAT supply the Whites club with a number of vehicles.
The Spanish car b...More>
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