FirstCape Wines has agreed a new sponsorship deal with the British & Irish Lions for the team’s tour of Australia in 2013.
FirstCape Wines, the UK’s fourth-largest selling ...More>
Reebok has signed a deal to become the official apparel supplier of Canadian cricket.
The deal is reported to be a "multi-year" arrangement but no details have been given b...More>
The 16th Asian Games raised a record $454m in sponsorship, according to reports.
Chinese news agency Xinhua said the figure for the Guangzhou event – which finished over th...More>
ESPN STAR Sports (ESS) has announced that Castrol will continue as title sponsor of Football Crazy, one of Asia’s most popular football entertainment shows, for the 2010/11 se...More>
Cooper Tires is to continue as title sponsor of British Formula 3 until at least the end of 2014.
The American tyre company began its association with British F3 in 2009, w...More>
Manchester United has confirmed that printer manufacturer Epson has become a platinum sponsor of the club.
News of the two year-deal, worth between £2m and £3m, b...More>
Everton has agreed a three-year extension to its shirt sponsorship deal with Chang in a deal worth about £12m.
The club’s association with Thai beer Chang is now the l...More>
Golfer Padraig Harrington is ready to act as "host" of the Irish Open after the tournament lost its sponsor earlier this year.
The European Tour has said the event will ke...More>
Archery GB has signed its first major commercial sponsorship deal.
The agreement with Foresters Friendly Society – which will become the organisation’s official performance...More>
The United States Tennis Association (USTA) is taking legal action against Olympus, which sponsors the US Open Series, claiming the company has backed out of its sponsorship a...More>
Land Rover has signed a deal with the International Rugby Board that sees it become an official sponsor of the Rugby World Cup 2011 in New Zealand and a worldwide partner of t...More>
Fifa top-tier partner Hyundai-Kia has extended its agreement with world football’s governing body up to and including the 2022 World Cup.
The company has been a Fifa partne...More>
Virgin Active Health Clubs is to headline sponsor the annual London Triathlon tournament from July 2011.
The three-year agreement will see the event, owned by IMG Challenge...More>
Santander has signed up as the official bank of the 2011 Copa America.
The Spanish financial giant has sponsored South America’s Champions League equivalent, the Copa Liber...More>
Sagres has extended its sponsorship deal with the Portuguese Football Association for another four years.
The beer brand’s parent company agreed the renewal with Portuguese...More>
London Olympics organisers have issued a tender to find the official beer, wine and champagne supplier to the Games.
Organising committee LOCOG is thought to have already h...More>
The Perth 2011 ISAF Sailing World Championships has appointed Sports City as its exclusive global commercial partner.
The agreement will see Sports City’s commercial divisi...More>
