Nike agrees Qatar kit deal 23/11/2010
Nike has signed a deal with the Qatar Football Association to become the national team’s official kit supplier.
The partnership was signed at the Aspire4Sport Congress, hel...More>
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FC Dallas close to shirt deal 23/11/2010
FC Dallas is on the verge of signing its first shirt sponsor.
The Major League Soccer club, which lost out to the Colorado Rapids in the final of the MLS Cup at the weekend...More>
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Cricket South Africa loses sponsor 22/11/2010
Standard Bank has announced that it is ending its sponsorship deal with the South African cricket team.
The company currently sponsors the national one-day and Twenty20 tea...More>
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Bin Hammam hails sponsors 22/11/2010
Mohamed Bin Hammam has praised the Asian Football Confederation’s (AFC) sponsors for supporting the organisation.
His comments came on the eve of the AFC Champions League ...More>
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CECAFA championship secures sponsor 19/11/2010
The Council of East and Central Africa Football Associations (CECAFA) has agreed a $450,000 sponsorship deal for its annual championship.
East African Breweries Limited has...More>
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SPORT+MARKT and REPUCOM announce alliance 19/11/2010
Sponsorship research and consultancy agencies SPORT+MARKT and REPUCOM International have announced a strategic alliance.
The two companies will continue to operate under th...More>
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US sports enjoy sponsorship hike 18/11/2010
The four major North American sports leagues are expected to see sponsorship revenue increase by 7.6 per cent in 2010.
The rise is partly down to the return of the financia...More>
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DHL signs Volvo Ocean Race deal 18/11/2010
The Volvo Ocean Race has appointed DHL as its official logistics partner ahead of next year’s event in Spain.
The company will provide a complete logistics solution for the...More>
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Sponsor makes Ashes beer pledge 17/11/2010
One of the Australian cricket team’s sponsors has promised to buy a beer for every adult in the country if the home side beats England in the upcoming Ashes series.
If Aust...More>
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Fast Track opens Hong Kong office 17/11/2010
Chime Communications has continued the expansion of its sports marketing division into international territories with the opening of an office in Hong Kong under the Fast Trac...More>
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Sponsor sues Major League Baseball 15/11/2010
Anheuser-Busch is suing Major League Baseball, accusing it of breaking an exclusive agreement making the brewer’s Budweiser brand the league’s official beer.
Major League B...More>
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Coke confirms 2012 Paralympic backing 15/11/2010
Coca-Cola has extended its sponsorship of the London 2012 Olympics to cover the London 2012 Paralympic Games.
The company is an official sponsor of the London Olympics and ...More>
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JCB extends Cheltenham agreement 15/11/2010
Cheltenham Racecourse has signed a new two-year sponsorship deal with construction equipment maker JCB.
The company has renewed its backing of the Grade 1 JCB Triumph Hurdl...More>
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