Barcelona’s marketing chief has revealed that the club has to work just as hard to maintain its dominance in the commercial stakes as it does on the pitch.
Lander Unzueta, ...More>
LV= is reportedly in line to take over the title sponsorship of Premiership rugby if Guinness ends its deal at the end of this season.
The Times reports that LV=, the UK’s ...More>
Durham County Cricket Club has signed a six-year sponsorship deal with Emirates.
The airline, which previously announced a deal to sponsor the county championship holders’ ...More>
British Ski and Snowboard (BSS) has found a new sponsor to help support its top skiers for the next two years.
The British team had to fund its own training ahead of Februa...More>
Sponsors of England’s 2018 World Cup bid will not be put off by the Lord Triesman scandal, according to industry experts.
Triesman stepped down as chairman of the bid and t...More>
Hugo Boss has extended its sponsorship deal with the McLaren Formula 1 team.
The renewal takes the partnership into its 30th year, which both sides claim makes it the longe...More>
BodogBrand.com has offered Tiger Woods a $100m no-strings-attached sponsorship deal.
The online gaming company’s offer includes a ‘no moral judgement clause’, which is beli...More>
Manchester United has signed a sponsorship deal with Chile’s largest winery Vina Concha y Toro.
It is the fourth sponsorship agreement United has announced this year follow...More>
The IAAF will announce a title sponsor for the Diamond League within the next three weeks, according to its president Lamine Diack.
Speaking before the inaugural Diamond Le...More>
Lotus boss Tony Fernandes believes confidence is starting to return to the Formula 1 sponsorship market after several difficult years.
"I think so and that is one of the re...More>
South Korean conglomerate Doosan has signed up as an official patron of The Open Championship – and becomes the first Korean company to agree a commercial deal with golf’s mos...More>
Coca-Cola-owned sports drink Powerade has signed up world champion heptathlete Jessica Ennis as a brand ambassador.
Ennis has won gold at the IAAF World Championships and I...More>
ERDF Annecy Leman, the French electrical distribution network, has signed up to sponsor Annecy’s bid to host the 2018 Winter Olympics.
Christian Monteil, chairman of the An...More>
Saracens has continued its sponsorship blitz by announcing two major new deals.
The Guinness Premiership club has signed up satellite navigation provider Garmin as its main...More>
Mercedes GP has signed a sponsorship deal with European postal giant Deutsche Post.
The German company’s logo will feature on the front wing and chassis of Mercedes’ cars f...More>
Recruitment company Orion Group has been unveiled as Inverness Caledonian Thistle's new shirt sponsor.
Orion, headed by former Inverness chairman Alan Savage, has signed a ...More>
Saracens has signed a sponsorship deal with pump manufacturer Grundfos.
The Grundfos logo will appear on the back of the new Saracens home and away jersey, which will be la...More>
