Professional cycling team Cervélo has signed a sponsorship deal with Tata Consultancy Services (TCS).
The company will become the official consulting and IT technology...More>
Thomson Reuters has signed a three-year sponsorship deal with the Lawn Tennis Association.
The company will become the official statistics and information partner of the LT...More>
Virgin Atlantic has agreed a deal to sponsor Saracens Rugby Club.
The airline’s logo will appear on the sleeve of the club’s new 2010/11 jersey, which will be launched on W...More>
Art and Sport, a charity founded by Arsenal shareholder Alisher Usmanov, has been named as the third major partner of Russia’s World Cup bid.
Art and Sport joins BDO consul...More>
Formula 1 team Sauber has signed a two-race sponsorship deal with fast food chain Burger King.
The company’s logo appeared on the team’s cars at the weekend’s Spanish Grand...More>
Michelin has revealed it will not return to Formula 1 as the sport’s only tyre manufacturer.
F1 needs to find a new supplier after Japanese company Bridgestone announced it...More>
Adidas has signed a deal with Bristol City to become the club’s new kit supplier.
A range of training wear will go on sale on June 1, followed by the launch of the new kit ...More>
Greenhous, the new and used car dealer network, has announced that it has extended its long sponsorship of Shrewsbury Town, and launched a public vote to rename the club’s gro...More>
Technology company Cisco has been named as the second sponsor of Australia’s World Cup bid.
It becomes the official information technology network hardware partner and join...More>
The Royal Dutch Cricket Board has signed a sponsorship agreement with United Dutch Breweries (UDB).
The company will sponsor the national side's participation in the Engli...More>
Gillingham Football Club has renewed its deal with main sponsor krbs (Kent Reliance Building Society) for the 2010/11 campaign.
Chairman Paul Scally said: "I am delighted t...More>
Procter and Gamble (P&G;) is reportedly in talks to become an international sponsor of the London 2012 Olympic Games.
The International Olympic Committee (IOC) is looking to...More>
Liverpool will tour Asia within the next two years as part of the club’s £80m shirt sponsorship deal with Standard Chartered.
The four-year deal, which starts next sea...More>
Britvic has announced that its Robinsons brand has renewed its long-standing sponsorship of the Wimbledon tennis championships for a further five years.
Robinsons will rema...More>
Anheuser-Busch's flagship brand Bud Light has signed up as the official beer sponsor of the National Football League in a $1bn deal.
The Associated Press reports that Anheu...More>
London 2012 chairman Lord Coe has revealed that more brands will join Sainsbury’s as Paralympic-only sponsors.
The supermarket chain this week signed a deal to back the 201...More>
York City has extended its shirt sponsorship deal with local firm Pryers Solicitors for another season.
Club chairman Jason McGill said: "We would like to thank Pryers Soli...More>
