Many sports events and teams are overly reliant on sponsorship revenue to boost their incomes, according to Emirates communications chief Boutros Boutros.
The airline backs...More>
Wolverhampton Wanderers has signed a three-year kit supplier deal with Swiss sportswear manufacturer Burrda. It is the biggest kit deal in the club’s 133-year history.
The ...More>
The Northern Premier League has announced that Evo-Stik (part of Bostik UK) will be its new sponsor from July 1.
The adhesives and sealants manufacturer replaces Unibond as...More>
Kidderminster Harriers has signed a two-year shirt sponsorship deal with local IT firm OGL Computers.
The company has agreed a deal worth £70,000 over two seasons to s...More>
Airline Emirates could be on the verge of signing a multi-million-pound sponsorship deal with a Spanish football club.
The Dubai Government-owned carrier already has high-p...More>
Scottish Premier League club Hibernian has signed a three-year kit deal with Puma.
The announcement brings to an end one of the longest-running kit supplier deals in the SP...More>
The Irish Rugby Football Union (IRFU) has demanded the withdrawal of a crisp maker's advert that describes the company as "proud sponsors of Irish rugby".
The Largo Foods ...More>
The key to the long-term success of a sponsorship is the relationship between the parties involved, according to marketers from some of the world’s leading brands.
As part ...More>
Formula 1 team Sauber needs more sponsorship revenue to help it develop its car, according to driver Pedro de la Rosa.
The former BMW-owned team has failed to shine in the ...More>
Ferrari sponsors Santander have insured double world champion Fernando Alonso’s thumbs for 10m Euros.
The deal, which sees each thumb insured for 5m Euros, is part of a pub...More>
National Hockey League team the Calgary Flames has extended its deal with exclusive telecommunications partner TELUS.
The new “multi-year, multi-million dollar” agreement w...More>
Combined Stabilisation has agreed a one-year shirt sponsorship extension with Accrington Stanley.
It takes the soil specialist’s deal with the League Two club into a third ...More>
Three of Melbourne Storm’s sponsors have terminated their deals with the National Rugby League team after it was stripped of two titles for breaching the competition’s salary ...More>
British Airways has signed up as the official airline of England’s 2018 World Cup bid.
As part of the deal, a BA Airbus A319 with a black and white football on its nose wil...More>
Barcelona star Lionel Messi has signed an endorsement deal with Chinese car brand Chery Automobile.
The company will use the World Player of the Year to promote its luxury ...More>
Pirelli has emerged as a third potential supplier of Formula 1 tyres in 2011.
It has been confirmed that Michelin, favoured by the FOTA group, as well as Avon-Cooper – bel...More>
Vistaprint has agreed a sponsorship deal with USA Water Polo (USAWP).
As part of the deal, Vistaprint will supply USAWP with free products to allow the governing body to pr...More>
