NFL commissioner Roger Goodell has set a revenue target of $25bn by 2027.
To achieve his aim, the league would need to add an average of almost $1bn in new revenue every ye...More>
The NBA has agreed a sponsorship deal with Bacardi, making it the first of the big four US sports to sign a spirits brand as a corporate patron.
The deal, which many expert...More>
The BBC is “almost resigned” to losing the rights to the US Masters golf after this year’s tournament, it has been claimed.
Barbara Slater, the BBC's new director of sport,...More>
Manchester United is reportedly in talks to play five exhibition games in the US before the 2010/11 Premier League season begins in August.
The Houston Chronicle reports t...More>
The National Hockey League (NHL) has denied reports that a deal is in place to move the Phoenix Coyotes to Winnipeg if a lease agreement cannot be secured at the team’s Jobing...More>
Grand Jersey has signed a deal to become the official hotel of the Matrix Jersey Classic seniors’ golf tournament.
As well as providing accommodation for players and offici...More>
Executive director of the US World Cup bid David Downs believes Major League Soccer’s new five-year collective bargaining agreement with the MLS players union is a boost for t...More>
Baseball’s New York Yankees pays the highest wages of any sports team in the world, a new survey has revealed.
The figures from sportingintelligence.com showed that the Yan...More>
Formula 1 commercial rights holder Bernie Ecclestone wants to host a grand prix in New York in 2012.
Nine circuits have previously staged an F1 race in the United States – ...More>
General Motors Co has slashed its sponsorship budget by 60 per cent since filing for bankruptcy last year.
Reuters quotes GM's general director of marketing services Steve ...More>
Tiger Woods’s return to golf at next month’s Masters could increase television viewing figures by 16 per cent, it has been claimed.
The world No 1’s comeback will be a boos...More>
Conseco Fieldhouse, home of the National Basketball Association’s Indiana Pacers, is likely to get a new name after the insurance company that sponsors the arena became CNO Fi...More>
Golfer Michelle Wie has signed an endorsement deal with McDonald's.
An advertising campaign will be launched next month in five languages as part of the agreement announced...More>
Major League Soccer commissioner Don Garber has blasted District of Columbia officials for failing to provide a home stadium for DC United.
Garber said that the club made a...More>
Coca-Cola has expanded its long-running partnership with Madison Square Garden to give the company an even bigger presence at the renovated arena.
The New York Post reports...More>
Tiger Woods has once again been accused of stealing a sponsor’s thunder over the timing of his first television interviews since his self-imposed exile from golf.
The inter...More>
Major League Soccer and the players’ union have reached an agreement in principle on a labour contract until 2014, averting the threat of a strike before the start of the leag...More>
