Sony is planning to stream Major League Baseball games over the internet to its PlayStation 3 console.
The company is preparing an update for the console software to enable...More>
Celtic and Rangers could play an Old Firm game outside of Glasgow for the first time this summer after they were approached about a potentially lucrative pre-season friendly i...More>
Keli McGregor, the president of Major League Baseball's Colorado Rockies, has died aged 48.
McGregor was found unconscious in a Salt Lake City hotel room but emergency serv...More>
KFC owner Yum! Brands has signed a naming rights deal with the new arena at the University of Louisville.
The $13.5m, 10-year agreement will see the venue renamed the KFC Y...More>
Houston Texans owner Robert McNair has claimed his team has not changed the way it writes players’ contracts since the National Football League’s salary cap expired last month...More>
The National Basketball Association (NBA) will play regular-season games in London before the 2012 Olympics, its commissioner David Stern has said.
He made the pledge as th...More>
National Football League (NFL) sponsors are getting less value for money than brands associated with two other major North American sports, according to new research.
FanL...More>
Mike Young, the American assistant coach of the Deccan Chargers, believes cricket can become “extremely successful” in his homeland if the current administration could “embrac...More>
Kraft Foods has found a novel way of promoting its Cheddar Explosion macaroni cheese – by sponsoring the demolition of the Dallas Cowboys’ former home, Texas Stadium.
The c...More>
The Boston Red Sox have overtaken the New York Mets to become the second-most valuable team in Major League Baseball behind the New York Yankees.
Forbes Magazine says the Y...More>
Uefa president Michel Platini and Olympic swimmer Ian Thorpe have been added to the line-up of speakers at the eighth SportAccord Convention, which takes place in Dubai at the...More>
United States Soccer has hired former national team captain Claudio Reyna as youth technical director.
Reyna played for Bayer Leverkusen and Wolfsburg in Germany, Rangers i...More>
United States Olympic Committee (USOC) international relations chief Robert Fasulo will leave in August when the organisation’s southern California office moves to Colorado Sp...More>
Nike has extended its partnership with the US Open of Surfing, which takes place this year between July 31 and August 8 in California.
Nike brands Hurley, Converse and Nik...More>
World Cup sponsors are failing to exploit internet search, new research has found.
A report by digital specialist Tamar claimed that Adidas, Coca-Cola, Emirates, Hyundai an...More>
Plans to bring the 2014 Super Bowl to the New Meadowlands Stadium in New Jersey could help the arena secure a naming-rights deal, according to sports marketing experts.
The...More>
Tiger Woods says he wants to prove to sponsors that he can once again be a “worthy investment”.
The world number one makes his return to competitive golf at the Masters thi...More>
