United States Olympic Committee (USOC) international relations chief Robert Fasulo will leave in August when the organisation’s southern California office moves to Colorado Sp...More>
Nike has extended its partnership with the US Open of Surfing, which takes place this year between July 31 and August 8 in California.
Nike brands Hurley, Converse and Nik...More>
World Cup sponsors are failing to exploit internet search, new research has found.
A report by digital specialist Tamar claimed that Adidas, Coca-Cola, Emirates, Hyundai an...More>
Plans to bring the 2014 Super Bowl to the New Meadowlands Stadium in New Jersey could help the arena secure a naming-rights deal, according to sports marketing experts.
The...More>
Tiger Woods says he wants to prove to sponsors that he can once again be a “worthy investment”.
The world number one makes his return to competitive golf at the Masters thi...More>
NFL commissioner Roger Goodell has set a revenue target of $25bn by 2027.
To achieve his aim, the league would need to add an average of almost $1bn in new revenue every ye...More>
The NBA has agreed a sponsorship deal with Bacardi, making it the first of the big four US sports to sign a spirits brand as a corporate patron.
The deal, which many expert...More>
The BBC is “almost resigned” to losing the rights to the US Masters golf after this year’s tournament, it has been claimed.
Barbara Slater, the BBC's new director of sport,...More>
Manchester United is reportedly in talks to play five exhibition games in the US before the 2010/11 Premier League season begins in August.
The Houston Chronicle reports t...More>
The National Hockey League (NHL) has denied reports that a deal is in place to move the Phoenix Coyotes to Winnipeg if a lease agreement cannot be secured at the team’s Jobing...More>
Grand Jersey has signed a deal to become the official hotel of the Matrix Jersey Classic seniors’ golf tournament.
As well as providing accommodation for players and offici...More>
Executive director of the US World Cup bid David Downs believes Major League Soccer’s new five-year collective bargaining agreement with the MLS players union is a boost for t...More>
Baseball’s New York Yankees pays the highest wages of any sports team in the world, a new survey has revealed.
The figures from sportingintelligence.com showed that the Yan...More>
New Cricket Canada president Ranjit Saini insists he is in no way connected with a police investigation into allegations that more than $100,000 is missing from the Maple Leaf...More>
Formula 1 commercial rights holder Bernie Ecclestone wants to host a grand prix in New York in 2012.
Nine circuits have previously staged an F1 race in the United States – ...More>
General Motors Co has slashed its sponsorship budget by 60 per cent since filing for bankruptcy last year.
Reuters quotes GM's general director of marketing services Steve ...More>
Tiger Woods’s return to golf at next month’s Masters could increase television viewing figures by 16 per cent, it has been claimed.
The world No 1’s comeback will be a boos...More>
