Conseco Fieldhouse, home of the National Basketball Association’s Indiana Pacers, is likely to get a new name after the insurance company that sponsors the arena became CNO Fi...More>
Golfer Michelle Wie has signed an endorsement deal with McDonald's.
An advertising campaign will be launched next month in five languages as part of the agreement announced...More>
Major League Soccer commissioner Don Garber has blasted District of Columbia officials for failing to provide a home stadium for DC United.
Garber said that the club made a...More>
Coca-Cola has expanded its long-running partnership with Madison Square Garden to give the company an even bigger presence at the renovated arena.
The New York Post reports...More>
Tiger Woods has once again been accused of stealing a sponsor’s thunder over the timing of his first television interviews since his self-imposed exile from golf.
The inter...More>
Organisers of the Vancouver Winter Olympics have said they are confident of balancing the budget following the completion of the Paralympic Games at the weekend.
Dave Cobb,...More>
Major League Soccer and the players’ union have reached an agreement in principle on a labour contract until 2014, averting the threat of a strike before the start of the leag...More>
Serbian businessman Zoran Stefanovic is still hopeful of getting a place on the Formula 1 grid this year, according to a report.
The FIA refused to grant his Stefan GP team...More>
Tiger Woods will have a Nike-branded golf bag when he returns to the sport at next month’s Masters.
Woods’s bag was previously sponsored but AT&T;, but the company dropped t...More>
Tiger Woods’s return to golf at the Masters will increase the value of TV ad sports by 43 per cent, according to new research.
With Woods playing, a 30-second ad is worth $...More>
Michael Jordan has become the first former National Basketball Association player to majority-own an NBA team after the league’s board of governors voted unanimously to approv...More>
Capital One has signed a deal to become a National Collegiate Athletic Association (NCAA) ‘corporate champion’ – the highest partnership marketing level offered by the NCAA.
...More>
The PGA Tour is looking for a new sponsor for the World Golf Championship event at Doral after software company CA decided not to extend its deal.
CA, which has sponsored t...More>
Indianapolis Motor Speedway has played down reports that it is close to agreeing a deal that would see the US Grand Prix return to the famous venue.
A spokesman admitted th...More>
US Speed Skating executive director Bob Crowley has resigned after the American team fell short of its medal target at the Vancouver Winter Olympics.
Former Park City mayor...More>
US cable television provider Comcast will broadcast next month’s Masters golf tournament in 3D.
In a first for the sport, subscribers who have a 3D-enabled TV will be able ...More>
Farmers Insurance has signed a four-year sponsorship deal with the PGA Tour event at Torrey Pines.
The company stepped in at the last minute to sponsor this year’s event on...More>
