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Watchmaker signs World Cup deal 16/04/2010
Hublot has signed a deal to become the official timekeeper of the next two World Cups in South Africa and Brazil.
Hublot sponsored the Swiss national team in 2006 and was a...More>
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Seara signs up as World Cup sponsor 15/04/2010
Global food supplier Seara has signed up as a sponsor of the 2010 and 2014 Fifa World Cups.
The agreement was signed by Fifa president Sepp Blatter and Marcos Antonio Molin...More>
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Ricoh extends ATP Tour relationship 15/04/2010
Japanese office equipment maker Ricoh has extended its partnership with the ATP Tour until 2012.
Ricoh, a sponsor of the men’s tennis tour since 2005, will back six additi...More>
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Racing UK inks Investec deal 15/04/2010
Investec has signed a deal to become the financial partner of Racing UK for an initial period of six months.
The specialist bank and asset manager already sponsors the Derb...More>
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Sunderland announces new shirt sponsor 14/04/2010
Online gaming company Tombola has signed a two-year sponsorship deal with Sunderland to become the club’s main sponsor from next season.
Tombola, which is the UK’s biggest ...More>
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Kappa agrees Portsmouth deal 14/04/2010
Kappa has signed a five-year deal with Portsmouth to become the club’s official kit supplier from the start of next season.
The sportswear manufacturer, which will replace ...More>
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CN renews Canadian women’s golf backing 14/04/2010
The Canadian National Railway Company (CN) has extended its sponsorship deal with the Royal Canadian Golf Association (RCGA).
A new three-year agreement, which has an addit...More>
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MCC to sponsor Australia-Pakistan series 13/04/2010
MCC has announced it will sponsor the Australia-Pakistan series – the first time the Lord’s owner has backed an international contest.
The neutral series, which will take p...More>
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Kraft signs explosive sponsorship deal 12/04/2010
Kraft Foods has found a novel way of promoting its Cheddar Explosion macaroni cheese – by sponsoring the demolition of the Dallas Cowboys’ former home, Texas Stadium.
The c...More>
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Carlsberg extends Wembley sponsorship 09/04/2010
Carlsberg has signed a new four-year sponsorship deal with Wembley Stadium.
The brand was one of the founding partners of the venue and will remain the official beer of the...More>
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Iveco extends MotoGP deal 09/04/2010
Iveco has agreed to renew its partnership with MotoGP rights holder Dorna Sports for a further two years.
The company will be the truck and commercial vehicle supplier to t...More>
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Michelin “in talks” about F1 return 08/04/2010
Michelin has confirmed that it is in “formal discussions” with the FIA about returning to Formula 1 in 2011 as the official tyre supplier.
It was reported over the Malaysia...More>
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Nike renews surfing sponsorship 08/04/2010
Nike has extended its partnership with the US Open of Surfing, which takes place this year between July 31 and August 8 in California.
Nike brands Hurley, Converse and Nik...More>
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Team Sky unveils latest partner 08/04/2010
Team Sky, the new professional cycling team, has announced a partnership deal with Map My Tracks.
Map My Tracks and its iPhone app OutFront provide performance telemetry en...More>
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