Carlsberg has renewed its long-standing sponsorship deal with Uefa to include the 2012 European Championship.
The brewer becomes the fifth global partner of Euro 2012 follo...More>
BMW has announced a four-year extension to its sponsorship of the BMW PGA Championship, the European Tour’s flagship event.
The German car giant has backed the tournament, ...More>
AG Barr-owned juice brand Rubicon has signed up as an official partner of the Friends Provident t20 county competition.
Rubicon's deal with the England and Wales Cricket Bo...More>
England’s 2018 World Cup bid has been given a welcome boost following the Lord Triesman scandal with the news that Umbro has signed up as an official partner in a deal worth a...More>
Leading golfer Lee Westwood has admitted that players must work harder to give sponsors better value for money.
The world No 3 was speaking after a speech at the European T...More>
Swiss sportswear manufacturer Burrda has signed a deal with Watford to become the club’s official sponsor and kit supplier.
The contract with Watford is Burrda’s second UK ...More>
Retail giant Spar Group has signed a deal with the Botswana Netball Association (BONA) to sponsor its league.
The three-year deal is thought to be the biggest-ever netball ...More>
Barcelona’s marketing chief has revealed that the club has to work just as hard to maintain its dominance in the commercial stakes as it does on the pitch.
Lander Unzueta, ...More>
LV= is reportedly in line to take over the title sponsorship of Premiership rugby if Guinness ends its deal at the end of this season.
The Times reports that LV=, the UK’s ...More>
Durham County Cricket Club has signed a six-year sponsorship deal with Emirates.
The airline, which previously announced a deal to sponsor the county championship holders’ ...More>
British Ski and Snowboard (BSS) has found a new sponsor to help support its top skiers for the next two years.
The British team had to fund its own training ahead of Februa...More>
Sponsors of England’s 2018 World Cup bid will not be put off by the Lord Triesman scandal, according to industry experts.
Triesman stepped down as chairman of the bid and t...More>
Hugo Boss has extended its sponsorship deal with the McLaren Formula 1 team.
The renewal takes the partnership into its 30th year, which both sides claim makes it the longe...More>
BodogBrand.com has offered Tiger Woods a $100m no-strings-attached sponsorship deal.
The online gaming company’s offer includes a ‘no moral judgement clause’, which is beli...More>
Manchester United has signed a sponsorship deal with Chile’s largest winery Vina Concha y Toro.
It is the fourth sponsorship agreement United has announced this year follow...More>
The IAAF will announce a title sponsor for the Diamond League within the next three weeks, according to its president Lamine Diack.
Speaking before the inaugural Diamond Le...More>
Lotus boss Tony Fernandes believes confidence is starting to return to the Formula 1 sponsorship market after several difficult years.
"I think so and that is one of the re...More>
