South Korean conglomerate Doosan has signed up as an official patron of The Open Championship – and becomes the first Korean company to agree a commercial deal with golf’s mos...More>
Coca-Cola-owned sports drink Powerade has signed up world champion heptathlete Jessica Ennis as a brand ambassador.
Ennis has won gold at the IAAF World Championships and I...More>
ERDF Annecy Leman, the French electrical distribution network, has signed up to sponsor Annecy’s bid to host the 2018 Winter Olympics.
Christian Monteil, chairman of the An...More>
Saracens has continued its sponsorship blitz by announcing two major new deals.
The Guinness Premiership club has signed up satellite navigation provider Garmin as its main...More>
Mercedes GP has signed a sponsorship deal with European postal giant Deutsche Post.
The German company’s logo will feature on the front wing and chassis of Mercedes’ cars f...More>
Recruitment company Orion Group has been unveiled as Inverness Caledonian Thistle's new shirt sponsor.
Orion, headed by former Inverness chairman Alan Savage, has signed a ...More>
Saracens has signed a sponsorship deal with pump manufacturer Grundfos.
The Grundfos logo will appear on the back of the new Saracens home and away jersey, which will be la...More>
Professional cycling team Cervélo has signed a sponsorship deal with Tata Consultancy Services (TCS).
The company will become the official consulting and IT technology...More>
Thomson Reuters has signed a three-year sponsorship deal with the Lawn Tennis Association.
The company will become the official statistics and information partner of the LT...More>
Virgin Atlantic has agreed a deal to sponsor Saracens Rugby Club.
The airline’s logo will appear on the sleeve of the club’s new 2010/11 jersey, which will be launched on W...More>
Art and Sport, a charity founded by Arsenal shareholder Alisher Usmanov, has been named as the third major partner of Russia’s World Cup bid.
Art and Sport joins BDO consul...More>
Formula 1 team Sauber has signed a two-race sponsorship deal with fast food chain Burger King.
The company’s logo appeared on the team’s cars at the weekend’s Spanish Grand...More>
Michelin has revealed it will not return to Formula 1 as the sport’s only tyre manufacturer.
F1 needs to find a new supplier after Japanese company Bridgestone announced it...More>
Adidas has signed a deal with Bristol City to become the club’s new kit supplier.
A range of training wear will go on sale on June 1, followed by the launch of the new kit ...More>
Greenhous, the new and used car dealer network, has announced that it has extended its long sponsorship of Shrewsbury Town, and launched a public vote to rename the club’s gro...More>
Technology company Cisco has been named as the second sponsor of Australia’s World Cup bid.
It becomes the official information technology network hardware partner and join...More>
The Royal Dutch Cricket Board has signed a sponsorship agreement with United Dutch Breweries (UDB).
The company will sponsor the national side's participation in the Engli...More>
