Gillingham Football Club has renewed its deal with main sponsor krbs (Kent Reliance Building Society) for the 2010/11 campaign.
Chairman Paul Scally said: "I am delighted t...More>
Procter and Gamble (P&G;) is reportedly in talks to become an international sponsor of the London 2012 Olympic Games.
The International Olympic Committee (IOC) is looking to...More>
Liverpool will tour Asia within the next two years as part of the club’s £80m shirt sponsorship deal with Standard Chartered.
The four-year deal, which starts next sea...More>
Britvic has announced that its Robinsons brand has renewed its long-standing sponsorship of the Wimbledon tennis championships for a further five years.
Robinsons will rema...More>
Anheuser-Busch's flagship brand Bud Light has signed up as the official beer sponsor of the National Football League in a $1bn deal.
The Associated Press reports that Anheu...More>
London 2012 chairman Lord Coe has revealed that more brands will join Sainsbury’s as Paralympic-only sponsors.
The supermarket chain this week signed a deal to back the 201...More>
York City has extended its shirt sponsorship deal with local firm Pryers Solicitors for another season.
Club chairman Jason McGill said: "We would like to thank Pryers Soli...More>
Many sports events and teams are overly reliant on sponsorship revenue to boost their incomes, according to Emirates communications chief Boutros Boutros.
The airline backs...More>
Wolverhampton Wanderers has signed a three-year kit supplier deal with Swiss sportswear manufacturer Burrda. It is the biggest kit deal in the club’s 133-year history.
The ...More>
The Northern Premier League has announced that Evo-Stik (part of Bostik UK) will be its new sponsor from July 1.
The adhesives and sealants manufacturer replaces Unibond as...More>
Kidderminster Harriers has signed a two-year shirt sponsorship deal with local IT firm OGL Computers.
The company has agreed a deal worth £70,000 over two seasons to s...More>
Airline Emirates could be on the verge of signing a multi-million-pound sponsorship deal with a Spanish football club.
The Dubai Government-owned carrier already has high-p...More>
Scottish Premier League club Hibernian has signed a three-year kit deal with Puma.
The announcement brings to an end one of the longest-running kit supplier deals in the SP...More>
The Irish Rugby Football Union (IRFU) has demanded the withdrawal of a crisp maker's advert that describes the company as "proud sponsors of Irish rugby".
The Largo Foods ...More>
The key to the long-term success of a sponsorship is the relationship between the parties involved, according to marketers from some of the world’s leading brands.
As part ...More>
Formula 1 team Sauber needs more sponsorship revenue to help it develop its car, according to driver Pedro de la Rosa.
The former BMW-owned team has failed to shine in the ...More>
Ferrari sponsors Santander have insured double world champion Fernando Alonso’s thumbs for 10m Euros.
The deal, which sees each thumb insured for 5m Euros, is part of a pub...More>
