Greenhous, the new and used car dealer network, has announced that it has extended its long sponsorship of Shrewsbury Town, and launched a public vote to rename the club’s gro...More>
Golfer Padraig Harrington has become an ambassador for the Special Olympics.
The three-time Major champion first got involved with the Special Olympics in 2003 when his nat...More>
Ferrari has axed the barcode from its Formula 1 cars after the team was accused of using the symbol as “subliminal” tobacco advertising.
Ferrari president Luca di Montezemo...More>
Technology company Cisco has been named as the second sponsor of Australia’s World Cup bid.
It becomes the official information technology network hardware partner and join...More>
The Royal Dutch Cricket Board has signed a sponsorship agreement with United Dutch Breweries (UDB).
The company will sponsor the national side's participation in the Engli...More>
Gillingham Football Club has renewed its deal with main sponsor krbs (Kent Reliance Building Society) for the 2010/11 campaign.
Chairman Paul Scally said: "I am delighted t...More>
Procter and Gamble (P&G;) is reportedly in talks to become an international sponsor of the London 2012 Olympic Games.
The International Olympic Committee (IOC) is looking to...More>
Liverpool will tour Asia within the next two years as part of the club’s £80m shirt sponsorship deal with Standard Chartered.
The four-year deal, which starts next sea...More>
Nike chief executive Mark Parker has revealed the sportswear giant will pursue acquisitions and partnerships in developing markets such as China.
Bloomberg reports that the...More>
Britvic has announced that its Robinsons brand has renewed its long-standing sponsorship of the Wimbledon tennis championships for a further five years.
Robinsons will rema...More>
Anheuser-Busch's flagship brand Bud Light has signed up as the official beer sponsor of the National Football League in a $1bn deal.
The Associated Press reports that Anheu...More>
ITV is hoping to boost its advertising revenue by at least £20m during the World Cup this summer.
ITV1's advertising income has already increased by 13-15 per cent in...More>
London 2012 chairman Lord Coe has revealed that more brands will join Sainsbury’s as Paralympic-only sponsors.
The supermarket chain this week signed a deal to back the 201...More>
Ferrari president Luca di Montezemolo has labelled claims his team's cars carry subliminal tobacco advertising as "ridiculous".
A report last week suggested the use of a ba...More>
The Qatar 2022 World Cup bid has announced five new ambassadors.
Described as "pioneers of Gulf football", they are: Adnan Al Talyani (United Arab Emirates), Abdulaziz Al A...More>
York City has extended its shirt sponsorship deal with local firm Pryers Solicitors for another season.
Club chairman Jason McGill said: "We would like to thank Pryers Soli...More>
Many sports events and teams are overly reliant on sponsorship revenue to boost their incomes, according to Emirates communications chief Boutros Boutros.
The airline backs...More>
