Sainsbury’s making Vuvuzela profit 17/06/2010
J Sainsbury Plc have revealed they are expecting to sell out of vuvuzela horns within the next 24 hours.
Sainsbury bought 70,000 of the long plastic horns with 50,000 of th...More>
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Glasgow Warriors extend RESPONSE deal 16/06/2010
Glasgow Warriors has confirmed it will continue its partnership with the city’s largest private sector employers, RESPONSE, for another two years.
The improved deal will he...More>
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Lacrosse hoping to net sponsors 16/06/2010
The English Lacrosse Association is frantically searching for several sponsors ahead of next month’s 2010 World Lacrosse Championships.
The event, which will be held in Man...More>
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Coral to hit the big screen 16/06/2010
Bookmaker Coral is poised to unveil an in-store television channel to help fight against the decline of betting inside their stores.
The company will introduce Coral TV at ...More>
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Bundesliga still pulling in fans 15/06/2010
The German Bundesliga still holds the world’s highest attendance record despite suffering a small decrease over the past year.
The figures, which have been published by the...More>
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Neo eyes $20m from Asia Cup 15/06/2010
Neo Cricket has set its sights on attracting revenue of up to $21.5 million after selling 80% of its inventory for Cricket’s Asia Cup in Sri Lanka.
Raju Udapa, Neo Sports B...More>
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Ralph Lauren extend Wimbledon deal 15/06/2010
Ralph Lauren has extended its global partnership with The All England Club until 2014 after winning the right to continue providing the official uniforms for on court staff at...More>
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Pepsi to sponsor Equestrian Games 15/06/2010
Pepsi-Cola has been confirmed as the official drinks supplier of the 2010 Alltech FEI World Equestrian Games.
As the official beverage sponsor, Pepsi will be sold exclusive...More>
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Sponsors backing Australia’s footballers 15/06/2010
Australia’s footballers have received the backing of their team sponsors – despite their horrendous performance during their World Cup defeat by Germany.
Pim Verbeek’s men ...More>
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FIFA gives fans a dressing down 15/06/2010
FIFA has gone to war with fans determined to wear unofficial World Cup merchandise at matches in South Africa.
The Netherlands’ 2-0 win over Denmark was marred by the scene...More>
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Babolat VS nets a winner with LTA deal 14/06/2010
The Lawn Tennis Association (LTA) has revealed it has agreed a three-year deal with equipment brand Babolat VS.
Babolat will provide technical, product and stringing suppor...More>
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ITV own-goal leaves England fans seething 14/06/2010
ITV’s disastrous World Cup own-goal deprived 1.5 million England fans from witnessing Steven Gerrard’s strike in Saturday’s 1-1 World Cup draw with the USA.
ITV’s high defi...More>
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United teams up with Beyond Sport 14/06/2010
United Airlines has announced it will become the Global Airline Partner of Beyond Sport, the organisation which helps to drive positive social change across the world.
The ...More>
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