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15 August 2010  
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Sports Marketing News

US soccer attracting attention
14/06/2010

American sports network, ESPN, has revealed that Saturday’s 1-1 draw between the USA and England was the most watched football game in the country since 1994. The Group C o...More>
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Jeter signs for Beyond Sport
14/06/2010

Five-times Major League Baseball World Series winner Derek Jeter has agreed to become an Ambassador for Beyond Sport. The New York Yankees legend will help the charity cont...More>
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FIFA call on Google
14/06/2010

Google and FIFA have teamed up to launch a number of online features to keep football fans in touch with the latest news for the 2010 World Cup. FIFA has set up a relations...More>
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Peak signs on with WTA
14/06/2010

Sports manufacturer Peak has signed a five-year deal with the WTA to become the official shoe and apparel sponsor in the Asia-Pacific region. The Chinese company becomes t...More>
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FIFA assets worth over $1bn
11/06/2010

FIFA has announced it made a profit of $196 million in 2009 and has equity of over $1 billion thanks to growing income from the sale of television rights. The vast majority...More>
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Villa sign record sponsorship deal
11/06/2010

Aston Villa have signed the biggest sponsorship deal in their history after agreeing to a partnership with FXPro Financial Services Limited. The three-year deal with the gl...More>
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Dundee United cooking on gas
11/06/2010

Dundee United has signed a six-figure sponsorship deal with gas suppliers Calor. The two year deal will start at the beginning of next season and will see Calor’s logo on t...More>
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Hibs to sell naming rights to stand
11/06/2010

Scottish Premier League club Hibernian FC are poised to sell the naming rights of their East Stand at the newly redeveloped Easter Road stadium. The Edinburgh-based club ha...More>
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Carling planning live television adverts
11/06/2010

Beattie McGuiness Bungay is to run ‘live’ World Cup adverts on behalf of Carling with the first taking place during the interval of England’s World Cup opener against the USA ...More>
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G4S backing England 2018
11/06/2010

G4S Secure Solutions have become the latest firm to be confirmed as an Official Supporter of England’s 2018 FIFA World Cup bid. The UK-based company will offer ‘Official Pr...More>
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ECB sign Jaguar deal
10/06/2010

Jaguar has agreed a four-year deal to become the official vehicle of the England cricket team. Jaguar, which is owned by Indian conglomerate Tata Group, will replace Volksw...More>
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Beckham set for comic book role
10/06/2010

David Beckham is set to star in a new look comic book, according to publisher Bluewater Production. The 35-year-old, who missed out on a place in the England squad for the ...More>
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NFL sign Quick Hit deal
10/06/2010

The National Football League (NFL) has agreed a licensing deal with online gaming company Quick Hit Inc. The move means the NFL has teamed up with a rival to Electronic Art...More>
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Hampshire spice it up with new sponsors
10/06/2010

Morgan’s Spiced have been announced as the new official sponsors of the Hampshire Royals for this season’s Friends Provident T20 campaign. Morgan’s Spiced, a spirit drink m...More>
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Inter to implement new sponsorships strategy
09/06/2010

Champions League winners Inter Milan has announced a new sponsorship strategy which will cut the number of team sponsors from 60 to 25. The move, which comes after a simila...More>
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Thomas Cook to support England 2018
09/06/2010

Thomas Cook Sport has thrown its weight behind England’s bid to host the 2018 FIFA World Cup. The travel company has joined the team of official supporters and will host th...More>
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UEFA turn to Warner Bros
09/06/2010

UEFA have turned to Warner Bros Consumer Products (WBCP) to helps elect licencees and official retailers for its competitions. The deal, which will also see WBCP produce ma...More>
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