Yahoo sign Beckham 09/06/2010
Yahoo! has appointed David Beckham as its first global sports ambassador to help promote their international marketing campaign during the FIFA World Cup.
Beckham, who miss...More>
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Television set to be World Cup winner 09/06/2010
Starcom Mediavest Group claims 5.7m more adults are set to watch World Cup TV coverage than they did in 2006.
According to the research carried out by SMG, more than 5m are...More>
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Barclaycard US signs up with NFL 08/06/2010
The National Football League has agreed a multi-year agreement with Barclaycard US to allow the Bank to issue credit cards with the NFL shield logo and logos of the league’s 3...More>
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Emirates seal USA Rugby deal 08/06/2010
USA Rugby has secured a major coup by attracting a multi-year sponsorship deal with Dubai-based airline Emirates.
Emirates, who currently sponsor the US Rugby seven teams, ...More>
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Arshavin backs Russia bid 08/06/2010
Arsenal star Andrei Arshavin has been unveiled as the latest big name to back Russia’s bid to host either the 2018 or 2022 World Cup.
Arshavin will attend the FIFA Bidder E...More>
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PFF announces new kit deal 08/06/2010
The Pakistan Football Federation (PFF) has announced a new deal with Vision Technologies Corporation Limited (VCTL) as its official kit and ball supplier.
The partnership w...More>
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Chelsea enlist help of Sportfive 08/06/2010
Chelsea Football Club has enlisted the help of Hamburg-based agency Sportfive to arrange two pre-season friendly matches this summer.
The Premier League and FA Cup winners ...More>
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Asics team up with IMG 08/06/2010
Asics have appointed IMG Consulting International to work across their rugby and cricket portfolio.
The pair have already worked together to bring about a marketing strateg...More>
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Enjoy Jakarta to sponsor Indonesia Open 08/06/2010
Enjoy Jakarta has renewed their relationship with the Indonesia Open by agreeing a deal to become the Presenting Sponsor for the inaugural tournament on the OneAsia tour.
T...More>
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WSG clinches Australia Open deal 07/06/2010
World Sport Group (WSG) has agreed a six-year deal with Golf Australia to become the promoter of the Australia Open.
WSG, the leading sports marketing, media and event ma...More>
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Stade Rennais confirm new deals 07/06/2010
French club Stade Rennais has confirmed two sponsorship deals with Blot Immobilier and Breizh Cola.
Blot will continue to sponsor the back of the shirts for a further two y...More>
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Telkom Kenya boost Kenyan hockey 07/06/2010
Kenya’s Women’s Hockey Team have announced a $110,000 deal with Telkom Kenya, the country’s only landline phone supplier.
The package, which will run until the end of the 2...More>
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NFL agrees Campbell deal 07/06/2010
Campbell Soup will continue its partnership with the National Football League for a further three years after sealing a multi-million deal.
Campbell Soup’s Chunky brand wil...More>
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Little Creatures wins Perth 2011 deal 07/06/2010
Little Creatures has been confirmed as the official beer of the 2011 ISAF Sailing World Championships.
The Western Australian brewery will become a bronze-level sponsor and...More>
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