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15 August 2010  
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American Sports Business News

MLS and union reach “agreement in principle”
22/03/2010

Major League Soccer and the players’ union have reached an agreement in principle on a labour contract until 2014, averting the threat of a strike before the start of the leag...More>
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Stefan GP linked with US F1 buyout
22/03/2010

Serbian businessman Zoran Stefanovic is still hopeful of getting a place on the Formula 1 grid this year, according to a report. The FIA refused to grant his Stefan GP team...More>
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Nike to sponsor Woods golf bag
22/03/2010

Tiger Woods will have a Nike-branded golf bag when he returns to the sport at next month’s Masters. Woods’s bag was previously sponsored but AT&T;, but the company dropped t...More>
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Advertisers boosted by Woods comeback
19/03/2010

Tiger Woods’s return to golf at the Masters will increase the value of TV ad sports by 43 per cent, according to new research. With Woods playing, a 30-second ad is worth $...More>
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Jordan’s Bobcats takeover approved
19/03/2010

Michael Jordan has become the first former National Basketball Association player to majority-own an NBA team after the league’s board of governors voted unanimously to approv...More>
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Capital One agrees NCAA deal
19/03/2010

Capital One has signed a deal to become a National Collegiate Athletic Association (NCAA) ‘corporate champion’ – the highest partnership marketing level offered by the NCAA. ...More>
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CA opts not to renew World Golf Championship deal
18/03/2010

The PGA Tour is looking for a new sponsor for the World Golf Championship event at Doral after software company CA decided not to extend its deal. CA, which has sponsored t...More>
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Indianapolis plays down F1 return
18/03/2010

Indianapolis Motor Speedway has played down reports that it is close to agreeing a deal that would see the US Grand Prix return to the famous venue. A spokesman admitted th...More>
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US Speed Skating director steps down
18/03/2010

US Speed Skating executive director Bob Crowley has resigned after the American team fell short of its medal target at the Vancouver Winter Olympics. Former Park City mayor...More>
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Masters to be broadcast in 3D
17/03/2010

US cable television provider Comcast will broadcast next month’s Masters golf tournament in 3D. In a first for the sport, subscribers who have a 3D-enabled TV will be able ...More>
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Farmers Insurance extends Torrey Pines backing
17/03/2010

Farmers Insurance has signed a four-year sponsorship deal with the PGA Tour event at Torrey Pines. The company stepped in at the last minute to sponsor this year’s event on...More>
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LPGA elects new chairman
16/03/2010

Bill Susetka, the former president of Clairol's US retail division and ex-president of global marketing at Avon Products, has been appointed chairman of the LPGA board. Su...More>
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Clippers general manager departs
15/03/2010

Mike Dunleavy has left his job as general manager of the Los Angeles Clippers a month after he stepped down as coach of the National Basketball Association team. He will b...More>
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Verizon agrees NFL broadcast deal
10/03/2010

Verizon Wireless has signed a four-year deal to show live National Football League (NFL) games on its mobile phones. The NFL Network’s RedZone channel, which switches betwe...More>
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SAP renews tennis deal
09/03/2010

SAP will continue to title sponsor the SAP Open tennis tournament in northern California after signing a three-year extension to its deal. SAP began its title sponsorship i...More>
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Woods turns down $75m Paddy Power offer
08/03/2010

Paddy Power has revealed it will make an “enhanced” offer to sponsor Tiger Woods after the world No1 apparently rejected a $75m deal from the bookmaker. The company admitte...More>
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BOA and USOC agree landmark deal
05/03/2010

The British Olympic Association (BOA) has signed a “groundbreaking” agreement with the United States Olympic Committee (USOC) to help develop Olympic sports in both countries ...More>
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