NBA team agrees US Airways tie-up 18/02/2010
US Airways has agreed a deal to sponsor NBA team the Charlotte Bobcats.
The local airline will sponsor in-game promotions and contests for fans at Bobcats home games. It ha...More>
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NBA to open Africa office 17/02/2010
The National Basketball Association (NBA) has announced it will open an office in Africa to help grow the sport in the region.
Recently appointed vice-president of developm...More>
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F1 viewing figures plummet 16/02/2010
Global viewing figures for Formula 1 slumped by more than 80 million to about 520 million in 2009.
The drop – the first in five years – is being blamed on later race times ...More>
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USOC signs major BP sponsorship 16/02/2010
The United States Olympic Committee (USOC) has agreed a multi-million dollar sponsorship deal with BP.
The petroleum giant, which is also backing the London 2012 Olympics, ...More>
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Coca-Cola committed to Olympics 16/02/2010
Coca-Cola is likely to extend its sponsorship of the Olympic Games beyond 2020, the company’s chief executive has revealed.
A number of sponsors, such as Johnson & Johnson ...More>
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NFL chief handed new contract 16/02/2010
NFL commissioner Roger Goodell has signed a new five-year contract.
Goodell replaced Paul Tagliabue in 2006 and his contract was due to expire this September. His new deal ...More>
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USGA elects new president 15/02/2010
James Hyler Jr has been elected president of the United States Golf Association (USGA).
Hyler was appointed for a one-year term at the USGA’s annual meeting.
As presiden...More>
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MP & Silva gains rights to ATP tournament 15/02/2010
MP & Silva has been handed the exclusive media rights to the Delray Beach International Tennis Championships – an Association of Tennis Professionals (ATP) World Tour tourname...More>
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Wie signs Kia tie-up 15/02/2010
Kia Motors America (KMA) agreed an endorsement deal with golfer Michelle Wie.
The company has also announced that it will sponsor an LPGA Tour event in San Diego.
Wie w...More>
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NBA could make $400m loss 15/02/2010
The NBA could lose about $400m this year, commissioner David Stern has revealed.
Stern said at the weekend that players' union representatives negotiating a new ‘Collective...More>
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Nike and Haier extend NBA deals 12/02/2010
The National Basketball Association (NBA) has extended its relationship with Nike and Haier by signing new “multi-year” agreements.
Nike will continue to use many of the NB...More>
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Montreal Canadiens GM to step down 11/02/2010
Bob Gainey has resigned as general manager of the National Hockey League’s Montreal Canadiens. He will be replaced by assistant general manager Pierre Gauthier.
Gauthier pr...More>
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NFL renews Canadian rights deal 10/02/2010
CTV has signed a four-year extension to its deal for the Canadian broadcast rights to the NFL.
Under the terms of the agreement, CTV remains the NFL’s exclusive partner for...More>
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