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Coca-Cola still keen to sponsor major sports events
Coca-Cola is committed to sponsoring major soccer events such as the World Cup and European Championship despite financial pressures created by the credit crunch… more»
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Nascar hits the skids
The sporting spiritual home of blue-collar America is running into trouble as both recession-hit car makers and spectators steer clear of the race tracks… more»
Premiere secures Bundesliga rights
Premiere has won the pay-TV rights to Bundesliga football in Germany, Austria and Switzerland through to the 2012/13 season… more»
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